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1. The West Wing Way

The West Wing is an idealized version of how we aspire to be. They’re a team of fiercely intelligent, high caliber individuals with different strengths. They hold each other accountable and trust each other enough not to hold back when they disagree. They have an unwavering focus on doing the right thing, even when the right thing isn’t obvious.

2. Help Humans, Not Users

With everything we do, we ask whether real people will care. Hockey stick graphs are great, but they’re meaningless if we don’t actually improve things for the humans at the receiving end of what we do. And we’re not afraid to talk to them to find out.

3. What's Next?

Every success is an opportunity to think bigger.

4. Pounds of Pots

"The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality. His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the "quantity" group: fifty pounds of pots rated an 'A,' forty pounds a 'B,' and so on.

Those being graded on 'quality,' however, needed to produce only one pot - albeit a perfect one - to get an 'A.' Well, came grading time and a curious fact emerged: the works of the highest quality were all produced by the group being graded for quantity. It seems that while the 'quantity' group was busily churning out piles of work - and learning from their mistakes - the ‘quality’ group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay."

5. 钉子户 (Nail House)

We stand up for what we believe in, even if we’re the only ones. We won't accept things the way they are.


Do it rather than talk about it. Everyone has enough context to make decisions.

7. Zero Ego

Each and every one of us is open to being challenged and we actively seek out constant feedback. What counts is the end result, and we get there by listening to each other.

8. The Motorcycle Rule

Good decision making is like riding a motorcycle. One person is driving; adding more passengers is possible but dangerous; you can go really fast; and everyone knows when you arrive.

9. Remarcable

We like weirdos who are quietly obsessive about their work and interests and are engaged with the world around them.

10. Always Carry a Machete

Start-ups are an adventure. We start by hacking our way out of the jungle, then we follow a dirt road, and finally we accelerate on the highway. We need to know when to explore and when to optimize. And eventually... we have to go back.