The Warm Beer Taste Test
Beer doesn’t look like this at music festivals. Although the number of honourable exceptions is on the rise (special shout out to End of the Road and Beacons, both of whom featured an ale festival large enough to stand alone in its own right!), the stereotypical image of an overpriced plastic cup of watered-down lager remains the only option in many cases.
Having shelled out that hefty chunk of your payslip just to get through the festival gates, we all know there’s one thing that beats tent, torch and toiletries to the top of the pre-festival to-do list: which beer crate you’re going to lug across the field to see you through the weekend. Here at Songkick, we’re working round the clock to innovate the way we think about the live music experience, so we decided to take the matter into our own hands and undertake some pioneering research in the field of warm beer-drinking.
Experiment conditions were kept under tight control, as we lined up eight different lagers for a blind tasting, to discover which popular beer tastes best after sitting in a boiling tent for three days. Introducing our candidates: Kronenbourg, Budweiser, San Miguel, Heineken, Red Stripe, Fosters, Becks and Stella Artois.
We de-camped to the warmest room in the office, decanted the beers into anonymous glasses, and three of our most valiant employees took on the perilous tasting for the team (Disclaimer: It was post 6pm).
There were some controversial twists and turns, and more than a few grimaces of disgust, but the official results are in! Stella is crowned king of the warm beers (tasting was ranked 1-5, 1 being bad, 5 being good/bearable:
So there you have it! Next time you’re gearing up for a festival weekend in the sunshine, remember the investigate work of these fearless human beings putting their tastebuds on the line in the name of warm beer. Here’s a snapshot of what went down: