This Artist is of The Internet

Earlier last year, a fellow Songkicker Jamie introduced me to Indian Wells, an electronic musician who had recently put out a haunting electronic album in the vein of Balam Acab or Burial. Amongst other things his music has a mournful appreciation for tennis and the BBC.

I met Indian Well’s manager at Midem this year and learned more about his story. By day, he is a postal worker in a small town in the south of Italy. He releases his music for free on to SoundCloud and Bandcamp, and some of his tracks have had over 100,000 plays on SoundCloud which is pretty incredible. His fans have discovered him via SoundCloud and via music blogs like XLR8R, verb/re/verb, prefix, VICE and Stadiums & Shrines. He met his manager and label, Bad Panda Records over the internet and collaborates on music videos with visual artists by Skype. As an example he’s working with an artist in San Francisco over Skype to design the graphics and experience for his live show. In all senses he is a musician who has used the internet to share his work and build his audience.

However, we believe the internet is still failing artists like Indian Wells. It hasn’t yet radically changed the process they go through to go on tour. The industry is essentially the same as it has been since 1990 (with phone calls between agents and promoters being replaced by email). Despite the fact that great musicians are so connected to their fans now through social networks, the process of deciding where to tour does not involve a direct connection with fans. This despite the fact that artists make a majority of their income from touring.

That is why I’m so excited that we are using Detour to bring Indian Wells to London, for his first ever show outside of Italy. Via the community on Detour we raised 23 pledges to buy tickets – 23 people who stepped up and said ‘if you come, I’m in’, which is enough for us and our promoter partner to confirm a show, and bring him to London to the Shacklewell Arms. The show is at a weekend because it has to be around his day job in Italy. Tickets will go onsale 2pm Friday at

He’s really an amazing musician and I can’t recommend him enough. If you’re keen to see him live – get tickets and I’ll see you at the show.

If you’re an artist like Indian Wells where the internet has become a huge part of how you reach your audience, talk to us about Detour, we’d love to help you do the same thing with your live career.

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