Songkick + Herd.fm – shared music discovery

Our friends over at Herd.fm have launched a new iPhone app that’s perfect for people who want to share and discover music with friends from their phone. The “mixtape 2.0” feature, makes sharing playlists with someone as easy as texting. Just choose five tracks from your iTunes library and with a few taps you can send it off to your best friend. When the friend receives your playlist, they can stream the tracks in full using SoundCloud and YouTube from within the app. Pretty cool!

Herd.fm focuses on the person-to-person recommendation experience as the best way to discover new music on the mobile phone. The app generates recommendations based on what music you’re listening to, what you’re sharing one-to-one with friends and what you’re posting on your social networks. When you share, new music recommendations arrive instantly so you can discover on the spot. And, through their integration of our Songkick Concerts information, you can see any artist tour dates in your area.

The Herd.fm experience doesn’t end with just sharing playlists as it also taps into the geo-location capability of your phone. Share a song with someone and you’ll get a visualization of your musical influence which is called a “Trak Journey” — it’s a fun way to see your favorite music get shared around the world.

Install Herd.fm and start sharing and discovering new music right away. You can check Facebook and Twitter for updates. In the meantime, we’re off to check on our Herd.fm Trak Journeys…