¡Songkick? concerts in Yahoo! Search results

Remember AltaVista? Search user experience hasn’t changed much since the days of AltaVista back in 1995. You type words into a box, hit go, and see a bunch of links to click on.

Of course, that’s because the major innovations have happened in the algorithms that determine what results you see, and that’s because the quality and relevance of the results is still such a challenge: beating out the content farms and spammy results to show users the good stuff is by no means a solved problem.

One way search engines are getting around the content quality problem—aside from refining their algorithms and indexing the web more deeply—is by getting into the content game themselves. Search engines have partnered with high-quality content providers to guarantee trusted results. Bing has done so with Foursquare, Google and Twitter, and now Yahoo with Songkick.

Yahoo’s new search is both a step up in terms of user experience and content quality. If you’re in the US and search for a popular artist, like Lady Gaga or Bob Dylan, Yahoo displays a big, prominent box as the top result, showing you information you’ll be interested in: albums, photos, videos, tweets, and of course, their tour dates. We’re thrilled to power the events category, and help the millions of people searching for bands on Yahoo every day.

What excited us most about working with the big purple guys was their focus on helping users get stuff done. They wanted the concert information and tickets to be just clicks away, and we’re proud that they’ve chosen us as their content provider here. All those links come straight to Songkick, where we show all the ticket options and additional information, like support acts and venue address. We love working with partners who are all about showing relevant concert information wherever fans are reading about, listening to, or, in this case, searching for music.

In the grand scheme of things, the recent UI search innovations (Google Instant and even onebox results) are pretty small when compared to the user experience innovations other industries have had. If you look at music consumption, mobile technology, and video game evolution over the last 15 years, the user experience in those fields has changed much more dramatically. That really speaks to the difficult problem search engines are trying to solve, and we’re happy that a high-profile search company like Yahoo trusts us to deliver the best concert information possible.

Thanks a billion to Dan Rogers for helping out with this post.

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